PORTILAME designs the FeelViana Sport Hotel stand for BTL 2025
PORTILAME was responsible for the design and execution of the FeelViana Sport Hotel stand at BTL – Bolsa de Turismo de Lisboa 2025. With a sustainable and sophisticated design, the stand was built using CLT (Cross Laminated Timber), standing out for its innovation and environmental consciousness in temporary construction.
Bringing the hotel to the fair, literally!
More than just an exhibition space, this structure invites visitors to experience the essence of the FeelViana Sport Hotel. The use of CLT wood panels not only reinforces the commitment to sustainability but also creates a welcoming environment, evoking the tranquility of the hotel’s natural surroundings.
The panel composition conveys balance and lightness, while the inclined roof planes evoke the movement and fluidity of a yoga posture, expressing harmony and well-being. Every detail was designed to immerse visitors in the experience, allowing them to get a real taste of what it means to go, stay, and live the FeelViana experience.
According to João Veloso, architect and General Director of Innovation and R&D at PORTILAME, the choice of CLT as the core material aligns with the company’s expertise in efficient, eco-friendly, and visually striking construction solutions. This engineered wood provides strength, durability, and a natural, warm aesthetic that perfectly represents the identity of FeelViana Sport Hotel.
Every aspect of the stand was carefully thought out to create an immersive experience for visitors at BTL. With a functional layout and precise execution, the structure conveys the hotel’s core values—sports, nature, and well-being.
A Long-standing Partnership
The collaboration between PORTILAME and FeelViana Sport Hotel is not new—PORTILAME was responsible for constructing the original hotel. This long-term partnership reflects trust, excellence, and a shared commitment to sustainable and high-quality timber construction.
BTL 2025 – Portugal’s Premier Tourism Event
BTL 2025 will take place from March 12 to 16 at Parque das Nações in Lisbon, bringing together key players from the tourism sector. The stand designed by PORTILAME for FeelViana Sport Hotel will be one of the event’s highlights, showcasing how sustainable construction can elevate brand presence and enrich visitor experiences.
PORTILAME continues to establish itself as a benchmark in sustainable construction and innovation. The CLT technology used in the FeelViana stand is proof that temporary spaces can be transformed into impactful architectural masterpieces.
